idealo is a Berlin success story: in 2000 we started out with the mission of helping consumers make the best purchasing decisions. Today, with 1.5 million visits per day, 50,000 shops and more than 330 million product offers, we are one of the most popular German e-commerce websites and one of the leading European shopping and comparison platforms. We are active as a price comparison platform in six countries (Austria, France, Germany, Great Britain, Italy and Spain).
As a member of our team, you can look forward to working with a large degree of freedom in an international and inspirational environment. We are located in the heart of Berlin and offer a unique idealo spirit. Your ideas are the driving force that moves our business forward. Not only our product portfolio is diverse, but also the people who work on it. We want you just as you are! Origin, religion, gender, sexual orientation or a degree of disability are irrelevant.
If you are passionate about improving the world of online shopping alongside 800 idealos from 40 nations, apply with us today.
App Marketing Manager (m|f|x) - Full time/Part time
About your new role
You are responsible for planning, creating and managing performance-based app marketing and retention campaigns with a focus on customer lifetime, ROI and ROAS
Your role also includes the implementation of these campaigns and regular performance monitoring
You ensure our app campaigns are continuously tracked and create ongoing analyses and reports
You are a specialist in one (or more) of the important UA channels for app marketing, happy to share your knowledge and establish/organise workflows to acquire new channels
You will develop strategies for app marketing and devise concepts for optimisation
You analyse business processes, test your own hypotheses using data to prove their accuracy and contribute to the automation of our marketing activities
Skills & Requirements
You feel at home in the online world and have experience in operative app and online marketing with a specific focus on apps
You have a deep understanding of user acquisition and retention campaigns alongside experience with common analysis tools such as Google Analytics, Firebase, MMPs, Tableau or Data-studio
You keep track of current trends in online marketing and app marketing and are interested in developing your own innovative campaign concepts to increase performance
You have strong technical affinity, an analytical way of thinking and make decisions based on facts&figures
e-Commerce background is a plus but no must - If you can easily adapt to a new vertical and bring a track record of growth hacking with you
At idealo you can expect
Training opportunities for your individual management or specialist career
The provision of all necessary equipment that you need to deliver top performances
Employees are self-reliant and free to schedule their own work day
Onboarding program including Welcome Day, Trainings and individual incorporation
The chance to work together on our goals, while also working to create something new
800 motivated colleagues and a cool office loft in the trendy district of Kreuzberg